FNB Financial Media Network

The FNB Financial Media Network uses privacy-safe audience intelligence derived from aggregated spending patterns and customer trends to help brands deliver relevant advertising campaigns to appropriate audiences.

Reach customers with the right message

Transforming customer spending and interactions into actionable insights to create more relevant, measurable and impactful campaigns.

Built on trust

Your campaigns use data within a secure, privacy-safe banking system. Customer identities are never shared with advertisers.

Powered by behavioural intelligence

Go beyond traditional interest targeting with audience segments based on spending trends, preferences, seasons and privacy-safe signals.

Precision at scale

Financial Media Network uses aggregated customer and transactional insights to build audience intelligence for relevant, measurable campaigns.

Audience intelligence from trends

FNB processes billions of transactions every year. The Financial Media Network uses aggregated and privacy-protected transaction insights to build audience segments that help advertisers reach relevant audiences without sharing customer identities or personal information.

What's included in the service

The Financial Media Network is designed to make audience-led digital advertising easier for advertisers and approved partners.

Audience intelligence

Uses aggregated transaction insights to develop audience segments aligned to advertiser objectives while applying privacy and data protection controls.

Activation

Your audience is delivered to platforms like Meta or Google. No new tools or accounts. Just a campaign-ready audience for your creative and budget use.

Measurement

After your campaign runs, we provide performance reporting and audience insights to assess effectiveness and inform future marketing activities.

Privacy

Audience development takes place in a privacy-protected environment with technical and organisational safeguards. No identifying data is shared ever.

How it works

1

Consult

Share your campaign objective, target market and intended customer outcome.

2

Recommend

We will identify the relevant audience opportunities and the best-fit digital approach for you.

3

Activate

Launch campaign audiences across approved digital platforms with privacy-safe controls.

4

Improve

Use results to refine targeting, messaging and future campaign strategy.

FAQs

What is the FNB Financial Media Network?

An audience-led, privacy-safe advertising solution powered by FNB, helping enterprise brands reach relevant audiences using transactional and behavioural insights. The Financial Media Network is designed to support privacy-preserving audience collaboration while maintaining appropriate data protection controls.

Can advertisers receive customer personal information?

No. Advertisers do not receive customer personal information. Audience activation is performed using privacy-protected audience segments and customer identities are not disclosed to advertisers.

Which platforms can campaigns be activated on?

Campaign-ready audiences can be activated across leading digital platforms, including Meta and Google.

Who is the Financial Media Network for?

It's designed for advertisers and approved partners looking to reach relevant South African audiences with more precise digital campaigns.

Can the Financial Media Network support clean room collaboration?

Yes. It leverages LiveRamp-powered clean room capabilities. A clean room is a controlled environment where information is processed in a protected form so that directly identifiable personal information is not shared with advertising platforms or approved partners. The Financial Media Network is designed to support privacy-preserving audience collaboration while maintaining appropriate data protection controls.

FNB Financial Media Network

Privacy-first audience intelligence

Get started

Tell us a little about your business and campaign objective and we will contact you within 2 working days, between Monday and Friday.

Title

First name

Surname

Contact number

Email

Company name

Your message has been submitted

We will contact you within 2 working days (Monday to Friday). Your reference number is .

To follow up on this query, please contact us on 087 736 2247

Your details

How to get in touch

24/7 Business Help Desk

087 736 2247

Find your nearest branch

Message us on Secure Chat