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Trade Ideas

Global Trade Idea: Philip Morris International Inc. (PM US) - BUY

 

By Peet Serfontein & Hashmeel Suka.

Philip Morris International (PMI) is one of the world's leading tobacco and nicotine-product manufacturers, with leading brands such as Marlboro (the world's top-selling cigarette), Chesterfield and L&M. PMI has undergone a significant transition in its strategy toward smoke-free products through its heated-tobacco units (HTUs) such as IQOS and HeatSticks as well as its ZYN nicotine pouches.

The company has displayed steady growth over the past five years, with adjusted EPS and revenue increasing 3.3% and 3.5%, respectively (on a compounded-annual basis). FY21 was a standout year of growth for PMI (adjusted EPS: +17.6%, revenue: +9.4%) underpinned by the launch of IQOS ILUMA as well as various business acquisitions. Growth since has been relatively soft.

Technically, the stock is trading near the upper boundary of a symmetrical triangle pattern (refer to the first chart) making it an attractive investment opportunity. This pattern, characterised by two converging trendlines of a similar slope, reflects a period of consolidation, whereby demand- and supply-side pressure are almost equal. However, considering that the price is trending toward the apex of the triangle pattern, we expect buying-pressure to prevail, which could lead to an break toward the upside.

The stock is testing its 200-day simple moving average of ~$93.62, and we maintain a bullish stance.

Emerging upside momentum, according to the MACD indicator as well as sidewards movement of the on-balance volume indicator, supports our bullish view.

Share Information

Share Code PM US
Industry Food, Beverage & Tobacco
Market Capital (USD) ~146 billion
One Year Total Return 3.21%
Return Year-to-Date -0.14%
Current Price (USD) 93.95
52 Week High (USD) 101.92
52 Week Low (USD) 87.23
Financial Year End December
The stock has displayed moderate price fluctuations over the past year.

Consensus expectations

(Bloomberg)

FY23 FY24E FY25E FY26E
Headline Earnings per Share (USD) 6.01 6.41 7.03 7.71
Growth (%) 6.59 9.74 9.69
Dividend Per Share (USD) 5.14 5.27 5.48 5.69
Growth (%) 2.59 3.94 3.74
Forward PE (times) 14.38 13.11 12.18
Forward Dividend Yield (%) 5.66 5.88 6.05
The market expects a strong improvement in both top-and bottom-line growth over the medium term.

Buy/Sell Rationale

Technical Analysis:

  • On the second chart (left-hand side) we see the stock price distribution of PMI over the past five years. The current price bin has the highest frequency over the period (i.e., the stock is currently trading within its most frequent price range). Trading within this range is typically followed by an uptick in the stock price. This supports our bullish view.
  • On the right-hand side, we see the linear regression channel of the stock over the past 220 weeks. The stock is hovering around the lower line of this channel (one standard deviation below the regression line) within an overall upward sloping trend. This makes for an attractive entry point.
  • Our recommended entry range is between $92 and $96 - a drop below this level would indicate a structural change in the trend, giving reason to negate the idea.
  • Our target price is $105, representing upside of ~12% from current levels.
  • Forward calculations of the RSI suggest that the stock will be in overbought territory at ~$115, making our profit target realistic.
  • Our proposed time to exit is late-May 2024, though investors can adjust for either a longer or shorter time horizon, depending on price behaviour.
  • A drop below $88 (downside of ~6% from current levels) would imply weakening technicals. As such, a stop-loss is recommended at this level.
  • We expect moderate volatility going forward and hence suggest a low capital at-risk allocation for this trade. Increase exposure for a break above $96.

Long-term fundamental view:

  • PMI operates six segments based on its top geographic markets namely, the European Union (~40% of revenue), East Asia and Australia (~15%), South and Southeast Asia (~15%), Middle East, Africa, and Eastern Europe (~10%) as well as the Americas (~5%). In addition to this, the group operates a Swedish Match segment as well as a Wellness and Healthcare segment.
  • International brands make up ~75% of the company's shipment volume, while the Marlboro brand accounts for more than 40%. Amid persistent efforts to transition away from smoke-related products, the group now generates ~40% of its revenue from smoke-free products.
  • Fundamental growth over FY23 was relatively soft (adjusted EPS: +1%, revenue: +11%). The top-line figure was driven by decent volumes and increased market share across certain categories, with continued innovation as well as price increases also being supportive. The overall performance, however, was impacted by elevated manufacturing costs as well as unfavourable forex movements.
  • Growth is expected to improve, with PMI well-positioned to take advantage of rapidly changing smoking habits among consumers. For FY24, revenue is expected to grow ~7.3%, with operating income set to increase ~8.8%. If the company can maintain its margin at current levels (~40%), we could see decent earnings growth of ~8% for the year.
  • The sector (and hence the company) is typically regarded as being more defensive in nature, implying stable growth throughout the economic cycle, which is particularly beneficial in times of increased macroeconomic pressure and periods of heightened uncertainty.
  • Major risks for the company include aggressive competition, regulatory intervention, as well as adverse currency movements.

Share Name and position CVX - Buy
(Continue to hold)
BRY - Buy
(Continue to hold)
VWO - Buy
(Continue to hold)
Entry 147.89 7.14 41.57
Current 155.70 7.21 41.86
Movement 5.3% 1% 0.6%
The price is holding above key support. The stock remains below its 200-day moving average and we maintain a counter-trend strategy. Emerging upside momentum is supportive

Our profit target is $167, with a stop-loss of $149 Exit the position around 28 June 2024.
The formation of a falling wedge pattern remains attractive. The stock remains close to its 200-day moving average and we maintain a counter-trend strategy. Upside price momentum remains supportive.

Our profit target is $8.50, with a trailing stop-loss at $6.7. Exit the trade by 5 June 2024.
The development of a symmetrical triangle pattern remains of interest. The ETF remains above its 200-day moving average. Upside price momentum is encouraging.

Our profit target is $48, with a trailing stop-loss of $40.70. Exit the position around 14 June 2024.

Share Name and position BDX - Buy
(Continue to hold)
CMCSA - Buy
(Continue to hold)
BMY - Buy
(Continue to hold)
Entry 239.07 43.19 53.28
Current 237.17 42.82 52.49
Movement -0.8% -0.9% -1.5%
The presence of a well- established price range remains attractive. The stock is trading below its 200-day moving average and we maintain a counter-trend strategy. Fading upside momentum is a concern.

Our profit target is $265, with a trailing stop-loss of $230. Exit the position around 24 April 2024.
The stock is in an accumulation phase. The stock is testing its 200-day moving average and we maintain a counter-trend strategy. Fading downside momentum is supportive

Our profit target is $48, with a trailing stop-loss of $41. Exit the position around 5 June 2024.
Price action near the lower two-standard deviation line (per regression channel analysis) remains of interest. The stock remains below its 200-day moving average and we maintain a counter-trend strategy. Upside momentum is supportive.

Our profit target is $60, with a trailing stop-loss of $51. Exit the position around 4 October 2024.

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