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Trade Ideas

Global Trade Idea: Dell Technologies (DELL US) - BUY

 

By Peet Serfontein & Zimele Mbanjwa

Dell Technologies Inc. is a multinational technology company specialising in the development, manufacturing, and sale of computers, software, and IT infrastructure solutions, serving a wide range of consumers from individual users to large enterprises. Dell's product offerings include personal computers, servers, storage solutions, and networking equipment, with a strong emphasis on cloud-based and edge computing solutions.

In recent years, Dell has focused on expanding its presence in high-growth areas such as hybrid cloud, artificial intelligence (AI), and cybersecurity, aligning with trends in digital transformation and enterprise IT modernisation. Dell maintains a solid market position within the highly competitive tech sector in the US.

Technically, the price appears to be in wave 5 of the Elliott wave cycle (see the numbering 1 to 5 on the chart). This supports a bullish case as Wave 5 is typically viewed as the final upward wave of a five-wave impulse pattern, often regarded as a continuation of bullish sentiment. Wave 5 completes the overall bullish cycle, driven by strong momentum, often reflecting heightened enthusiasm or optimism in the market. As Wave 5 progresses, the price may push into new high territory. As it breaks into previously unexplored price zones, the price may create new resistance and support levels.

The stock is building a base around its 200-day simple moving average (SMA), supporting a bullish tone (see the insert).

Emerging upside momentum, according to the MACD indicator as well as upwards movement of the On-balance Volume indicator, also offers support.

Share Information

Share Code DELL US
Industry Technology Hardware & Equipment
Market Capital (USD) 87.49 billion
One Year Total Return 82.87%
Return Year-to-Date 64.15%
Current Price (USD) 123.63
52 Week High (USD) 179.70
52 Week Low (USD) 66.75
Financial Year End February
Over the past 12 months, the company's share price has achieved strong double-digit growth as it benefitted from the structural AI tailwinds.

Consensus expectations

(Bloomberg)

FY24 FY25E FY26E FY27E
Headline Earnings per Share (USD) 7.13 7.88 9.34 10.61
Growth (%) 10.58 18.42 13.67
Dividend Per Share (USD) 1.48 1.74 1.95 2.07
Growth (%) 17.70 11.94 5.95
Forward PE (times) 15.68 13.24 11.65
Forward Dividend Yield (%) 1.41 1.58 1.67
The group's earnings growth is expected to accelerate in FY26, perhaps as PC demand recovers. Stabilisation is expected later on in the lower-to-mid teens.

Buy/Sell Rationale

Technical Analysis:

    • The second chart shows occurrences of the Moving Average Convergence Divergence (MACD) zero-line crossing into positive territory denoted by a reading of one. This indicates that the stock's short-term momentum (measured by the MACD line) is now exceeding its long-term momentum (tracked by the signal line). Crossing above the zero line typically reflects increased buying pressure and suggests that the stock may be entering an uptrend.
    • Our recommended entry range for the trade is $123 to $135 - a drop below this level would indicate a structural change in the trend, giving reason to negate the idea.
    • Our target price is $148, representing potential upside of 19.6% from current levels.
    • According to the forward calculation of the Relative Strength Index indicator, the stock will be overbought at ~$148, making our profit target realistic.
    • Our proposed time to exit is mid-January 2025, but investors can adjust for either longer or shorter time horizon, depending on price behaviour.
    • A drop below $117 (downside of ~5.5% from current levels) would imply weakening technicals. As such, a stop-loss is recommended at this level.
    • We expect moderate fluctuations going forward and therefore suggest a medium at-risk allocation to the trade. Increase exposure for a break above $135.

Fundamental view:

    • Dell operates through two segments:
      • Infrastructure Solutions Group (ISG), accounting for ~50% of group revenue, enables the company's customer's digital transformation with solutions that address AI, machine learning, data analytics, and multi-cloud environments. Its comprehensive storage portfolio includes modern and traditional storage solutions, including all-flash arrays, scale-out file, object platforms, hyper-converged infrastructure, and software-defined storage.
      • The Client Solutions Group (CSG) offers branded personal computers (PCs) including notebooks, desktops, and workstations and branded peripherals that include displays, docking stations, keyboards, mice, and webcam and audio devices, as well as third-party software and peripherals.
    • Dell offers its customers a myriad of choices in consumption of its solutions, which include as-a-Service, subscription, utility, leases, loans, and immediate pay models designed to match customers' preferences. These offerings typically result in multiyear agreements, which generate recurring revenue streams over the term of the arrangement. We expect that these offerings will provide a foundation for growth in recurring revenue.
    • Recent notable developments that have influenced the company's performance include a more cautious and measured approach to IT spending by customers, which have affected ISG and CSG net revenue performance. However, ISG benefitted from increased demand for AI-optimised solutions as advancements in AI influenced customer spending behaviour. Demand in this space has outpaced the supply of graphics processing units (GPUs) for these products, resulting in elevated backlog levels.
    • Dell had a strong 2Q25, with both the bottom and the top line beating market expectations, driven by ISG. The segment's backlog remains robust, and its pipeline has grown to several multiples of this backlog. CSG; however, softened due to soft commercial demand for hardware.
    • Management expects the demand environment to improve in 2H25. ISG net revenue is expected to grow, driven by AI-optimised servers, improving demand for traditional servers, and a recovery in demand for storage offerings. CSG net revenue growth is expected to be flat, despite an anticipated PC refresh cycle.
    • From a risk perspective, the company remains heavily exposed to competition in the AI space. Additionally, AI comes with its own risk exposure, particularly cyber attacks, which would affect the group's performance. PC and notebook demand has been sluggish, which puts the group's outlook for a recovery at risk. Lastly, long lead times from GPU suppliers might delay meaningful order conversion until 2026.

Share Name and Position KHC US - Stop loss
(Close the position)
C US - Buy
(Continue to hold)
WM US - Buy
(Continue to hold)
Entry 35.72 61.71 209.09
Current 33.73 64.17 215.85
Movement -5.6% +4.0% +3.2%
The trade breached our stop loss level, and we closed the position. A price at a confluence of the 200-day, 200-week and 200-month SMAs remains of interest. Remains above its 200-day SMA and fading downside momentum is supportive.

Our profit target is $71.00 with a trailing stop-loss at $60.50. Exit the trade by 3 January 2025.
A price that gave a second "buy" signal since 2022 according to the Bollinger Bands remains of interest. Remains above its 200-day SMA and upside momentum is supportive.

Our profit target is $227.00, with a trailing stop-loss at $208.60. Exit the trade by 27 December 2024.

Share Name and Position DIS US
(Continue to hold)
ABNB US
(Continue to hold)
ABSI US - Buy
(Continue to hold)
Entry 94.05 132.5 3.79
Current 96.2 134.79 3.84
Movement +2.3% +1.7% +1.3%
The price generally appreciates between October and May. Remains below its 200-day simple moving average (regarded as a counter-trend strategy). Upside price momentum is supportive.

Our profit target is $105, with a trailing stop-loss at $19.90. Exit the trade by 23 April 2024.
A price in a developing upward channel pattern remains of interest. Remains just below its 200-day simple moving average (regarded as a counter-trend strategy). Upside price momentum is supportive.

Our profit target is $153, with a trailing stop-loss at $126.40. Exit the trade by 11 December 2024.
A developing inverted head and shoulders pattern remains of interest. Remains below its 200-day simple moving average (SMA). Subdued downside momentum is supportive.

Our profit target is $5.50, with a trailing stop-loss at $3.15.

Note recommended exit trade date of 7 November 2024.

FNB Stockbroking and Portfolio Management (Pty) Ltd, a subsidiary of FirstRand Bank Limited, an authorised Financial Services Provider and authorised user of the JSE limited (Reg no: 1996/011732/07). This Publication note is issued by FNB Stockbroking and Portfolio Management (Pty) Ltd for the information of clients only and should not be produced in whole or part without prior permission. Although FNB Stockbroking and Portfolio Management (Pty) Ltd is an Authorised Financial Services Provider, any opinions and/or analysis contained in this Publication are for informational purposes only and should not be considered advice, including but not limited to financial, legal or tax advice, or a recommendation to invest in any security or to adopt any investment strategy. The information contained herein has been obtained from sources/persons which we believe to be reliable but is not guaranteed for correctness, completeness or otherwise and we do not assume liability for loss arising from errors in the information or that may be suffered from using or relying on the information contained herein irrespective of whether there has been any negligence by us, our affiliates or any other employees of us, and whether such losses be direct or consequential. As market and economic conditions are subject to rapid change, any comments, opinions, and analysis is rendered as of the date of publishing and may change without notice. Such changes may have a material impact on the outcome of any investment. Securities involve a degree of risk and are volatile instruments. Past performance is not indicative of future performances. Securities or financial instruments mentioned in the Publication note may not be suitable for all investors and FNB Stockbroking and Portfolio Management (Pty) Ltd has bares no responsibility whatsoever arising from or as a consequence hereof. The material is not intended as a complete analysis of every material fact regarding any share, instrument, sector, region, market, country, investment, or strategy. The recipient of this Publication must make their own investment decision and is advised to contact his relationship manager for a personal financial analysis prior to making any investment decisions. Copyright 2018 by FNB Stockbroking and Portfolio Management (Pty) Ltd.

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