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Trade Ideas

Global trade idea - Starbucks Corp. (SBUX US) - BUY

 

Starbucks Corp. is a roaster, marketer, and retailer of specialty coffee with operations in 83 countries. It has over 36 000 company-operated and licensed stores serving customers worldwide. The company's operating stores offer coffee drinks and food items, as well as roasted beans, coffee accessories, and teas. Starbucks also sells goods and services under Teavana, Evolution Fresh, Ethos, Starbucks Reserve and Princi.

Fundamentally, Starbucks remains a formidable player in the coffee-beverage space, with a dominant market position as the world's number one specialty coffee retailer. The group's Reinvention Plan, which involves investment into international expansion, technology advancement and its Starbucks Rewards loyalty programme, is expected to continue providing uplift to its portfolio's performance.

Technically, the price is developing a symmetrical triangle pattern (see the black converging trendlines on the main chart as well as the insert). If the price breaks out of the triangle pattern above the upper trendline, it is considered a bullish signal. The symmetrical triangle pattern is forming during an uptrend, which is often interpreted as a consolidation before the price continues to increase.

The stock is trading above its 200-day simple moving average (SMA) of ~$100. This can be considered a long-term uptrend or bullish phase.

Our bullish bias is supported by fading downside price momentum, as indicated by the Moving Average Convergence Divergence (MACD) histogram, as well as the sideways trajectory of the On-balance Volume (OBV) indicator.

Share Information

Share code SBUX
Industry Consumer Services
Market Capital (USD) 117.99 billion
One year total return 30.92%
Return year-to-date 4.79%
Current price (USD) 102.92
52 week high (USD) 115.48
52 week low (USD) 80.00
Financial year end October
Closing paragraph The share price has performed well over the last year, with a modest YTD performance.

Consensus expectations

(Bloomberg)

FY22 FY23E FY24E FY25E
Headline Earnings per Share (USD) 2.96 3.42 4.09 4.79
Growth (%) 15.54 19.53 17.07
Dividend Per Share (USD) 1.96 2.14 2.33 2.53
Growth (%) 9.08 8.89 8.59
Forward PE (times) 30.09 25.18 21.50
Forward Dividend Yield (%) 2.08 2.26 2.46
Closing paragraph Earnings are expected to increase in the double digits medium-term as the company continues to implement is Reinvention Plan.

Buy/Sell Rationale

Technical Analysis:

  • The lower panel shows the MACD indicator for the stock. The amber colour line is the MACD line that recently crossed above its zero line (see the black arrow), which is typically considered as a potential start of an uptrend.
  • Our entry range is between $101 and $105, or as close as possible to the current reference price of $102.92. A drop below this level would indicate a structural change in the trend, providing reason to negate the idea.
  • Our target price is $114, which represents a gain of ~10.8% from current levels.
  • Forward calculations of the RSI suggest that the stock will be in overbought territory at around $130, making our profit target realistic.
  • The current RSI reading of 48, compared to readings of 30 for oversold territory and 70 for overbought territory, leaves sufficient room for further upside.
  • The proposed time to exit is end-November 2023, though investors can adjust for either a longer or shorter time horizon, depending on price behaviour.
  • A drop below $99 (~3.8% downside from current levels) is a major concern for downside potential and is recommended as a stop-loss.
  • We suggest a medium capital at-risk allocation for this trade. Increase exposure for a break above $105.

Long-term fundamental view:

  • The group operates through three reportable business segments, the largest being Americas which makes up ~70% of revenue, followed by International (~20%). Channel Development generates 10% of company revenue from Starbucks-branded products sold through third-party retailers.
  • The group produces ~75% of its revenue from selling beverages, ~20% from food, while Other, which primarily consists of sales of packaged and single-serve coffees and teas, serve ware and ready-to-drink beverages, accounts for ~5%.
  • The group was able to open 459 new stores during 1Q23, and 464 stores in 2Q23 in support of its Reinvention Plan, which aims to open, close, and evolve its stores as it assesses, repositions, and strengthens the store portfolio.
  • For 2Q23, the group delivered better-than-expected growth across key metrics on the back of higher volumes and spend among customers. Double-digit operating income and margin expansion was primarily driven by sales leverage, pricing, productivity improvements and gains on the sale of Seattle's Best Coffee brand, but partially offset by previously committed investments in labour, including enhanced store partner wages and benefits, increased general and administrative costs related to the Reinvention Plan, as well as inflationary pressures.
  • In the short-to-medium term, China's return to mobility is set to continue boosting the company's sales, with the US and China now comprising of 61% of the global store portfolio. The Reinvention Plan has also involved adding locations with drive-thrus, which have so far accounted for 47% of US revenue. Additionally, the group's tech platforms have proved a game changer, with mobile order and pay accounting for 25% of sales in 4Q22, and the Starbucks Rewards loyalty program 90-day active members in the US increased to 30.8 million in 2Q23, up 15% y/y.
  • From a risk perspective, the company depends on consumer discretionary spending patterns, and given the current environment of elevated costs of borrowing and widespread inflation, consumers are tightening their belts. This may hamper sales volumes as well as any price hikes that the company may want to make to reduce the impact of higher input costs, thus negatively affecting margins.

Share Name and position JBHT - Take Profit
(Close the position)
FCX - Buy
(Continue to hold)
HD - Take Profit
(Close the position)
Entry 301.09 178.77 39.71
Current 199.76 43.69 325.13
Movement 11.7% 10.0% 8.0%
Summary text We closed the trade early to lock in profit and reduce portfolio risk. Price action reflecting symmetry is of interest. The stock is trading above its 200-day simple moving average. Upside momentum provides further support.

Our profit target is $47 with a trailing stop-loss at $40.50. Exit the position around 18 October 2023.
We closed the trade early to lock in profit and reduce portfolio risk.

Share Name and position HACK - Take Profit
(Close the position)
HIG - Buy
(Continue to hold)
FOXF - Buy
(Continue to hold)
Entry 47.58 70.60 105.69
Current 51.26 74.51 110.27
Movement 7.7% 5.5% 4.3%
Summary text That trade is approaching a time exit. We closed the trade early due to declining technical support. The stock is displaying an incomplete rising wedge pattern, which is attractive. The price crossed above its 200-day simple moving average. Upside momentum continues to support the bullish trend

Our profit target is $78 with a trailing stop-loss of $71. Exit the position around 27 September 2023.
Price action depicting higher highs and higher lows remains attractive. The stock is trading above is 200-day and -weekly simple moving averages. Upside momentum provides further support.

Our profit target is $126 with a trailing stop-loss of $102. Exit the position around 6 October 2023.

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